Mish Designs Limited, one of India’s fastest-growing women’s western wear brands, has launched its first flagship store at Seasons Mall, Pune, marking a major milestone in its evolution from a digital-first label to an omnichannel fashion player.

Popular among Gen Z and millennial shoppers for its trend-driven collections, flattering fits, and global styles with an Indian edge, Mish Designs has curated the store’s offerings based on real-time online data to showcase its most in-demand styles.

The flagship store features a clean, trial-friendly layout with Instagram-worthy corners, delivering an immersive shopping experience beyond the digital realm. Designed for scalability, each Mish store is envisioned as both a retail outlet and a brand-building hub, blending fashion with community engagement.