Tata Consultancy Services (TCS) has launched its TCS Interactive Creative Engineering Studio in London, a 4,500-square-foot AI-native facility aimed at helping clients drive revenue growth, expand markets and improve operational efficiency.

The new studio will bring together creative, design, strategy, industry and engineering teams to collaborate with clients and develop AI-led experiences and solutions. It will enable brands to deepen audience engagement, enhance brand value and scale ideas into business outcomes.

The London facility expands TCS Interactive’s global studio network, following the launch of its New York studio in 2025, and will provide UK and regional clients access to the company’s global AI-led creative engineering capabilities.

The studio is part of TCS’ continued investment in the UK and Ireland, where the company has committed to creating 5,000 new jobs over the next three years. The expansion reflects TCS’ focus on building multidisciplinary talent combining creative expertise, business knowledge and technology capabilities as AI reshapes client requirements.

The company said the London studio will also serve as a gateway connecting regional clients with TCS’ global network, combining local market insights with global expertise to develop and deploy new customer experiences.