Flair Writing Industries Ltd. is accelerating its presence in the pencil segment through a combination of strong demand for mechanical pencils and the launch of its new wooden pencil manufacturing facility in Surat.

The company reported sales of approximately 147 million mechanical pencils, reflecting increasing consumer acceptance and growing traction in the category. Building on this momentum, Flair has operationalized its wooden pencil manufacturing unit, a move that significantly expands its footprint in the broader pencil market.

According to industry estimates, the Indian pencil market accounts for nearly 12% of the overall writing instruments industry, with the segment valued at around ?1,650 crore in FY23 and expected to grow at a 14% CAGR, reaching approximately ?3,300 crore by FY28. Wooden pencils dominate the category, contributing nearly 90% of the total market.

With its established presence in mechanical pencils and entry into large-scale wooden pencil manufacturing, Flair is strategically positioned to tap into one of the fastest-growing segments of the writing instruments industry. The expansion aligns with the company's broader strategy of building a diversified portfolio across writing instruments, creative products, steel bottles, and houseware categories, while strengthening its long-term growth prospects.