Thomas Cook India has signed a Memorandum of Understanding (MoU) with the Government of Gujarat to promote the state as a vibrant tourism destination across India.

The collaboration aims to enhance Gujarat’s visibility and appeal among domestic travellers through focused destination promotion initiatives, showcasing the state’s diverse cultural, heritage, spiritual, and leisure offerings.

The MoU was signed on January 12, 2026, at Marwadi University, Rajkot, during the Vibrant Gujarat Summit 2026.

The partnership is expected to support Gujarat’s tourism growth strategy by leveraging Thomas Cook India’s distribution network, marketing expertise, and customer outreach to drive higher domestic tourist footfalls.