Intel Corporation's global investment and M&A unit, Intel Capital, has said that it will invest USD 16 million in three e-commerce ventures across Asia.

The three companies are Singapore’s based luxury goods retailers, Reebonz.com and two other Indian firms, Bright Lifecare and Snapdeal.

Arvind Sodhani, Intel Capital president and Intel Executive Vice-President said, “Intel Capital focuses on adding unique and differentiated value beyond just financial investments by providing entrepreneurs strategic expertise, a global network and business development programs to help them reach new customers and successfully scale businesses for a global economy.”

“These three exciting and innovative companies are delivering new e-Commerce experiences to an ever-increasing customer base. We look forward to helping them grow and succeed through our resources and their passion,” added Sodhani

Commenting on the investment, Kunal Bahl, Co-founder & CEO of Snapdeal.Com said, "we look forward to building a successful enterprise that rewards the entire ecosystem of our buyers, sellers, team members and shareholders, by gaining from Intel Capitals knowledge in this space which they have gained through their diverse global portfolio."